![]() Be selective with choice of typefaces – Stick to the minimum of two typefaces that work coherently and resonate with the brand.Avoid using trending, quirky fonts – These fonts tend to date really quickly.When the time comes to present your ideas to the client you need to be able to justify your selection of fonts, Choice of styling and how they communicate the brands proposition and vision. Select your preferred typeface category and try experimenting with different typefaces, glyphs, case, spacing and scaling Each play a pivotal role in taking control of meaning, emotions and reactions. Your typeface selection deserves just as much attention to detail as your logo mark. How to choose the right font for your logo sourced from 3. Your research, understanding of the brand and it’s core values will help you select and justify the preferred typeface category.Īs examples of different emotions, consider these brands and their typeface choice. Also carry out a broader search on the industry to get a feel for the most common font style used. Put yourself in the customers shoes and think ‘What would make me buy from them? Look at their competitors logos and analyse what helps them stand out. Consider what meaning and values you are trying to communicate.įully immerse yourself to understand the brands core values and their USP Pick apart the brief, ask plenty of questions and fully immerse yourself to understand the brands core values and their USP. To create a relevant and meaningful identity the most important and key place to start is by doing your research and analysis on the company. It can be influenced by heritage, type of industry, what is trending, resonate with the business or be service led etc. Selecting the right font can be based on several variations. Display – larger than body type, used in headings, advertisements, etc.Script – is based upon the varied and often fluid stroke created by handwriting.Handwritten – are drawn using any kind of writing instrument like pen, pencil, felt marker, brush, etc.Įxample: Halo Handletter, Daniel, Hand of Sean.Sans serif – a style of type without serifs.Serif – A small decorative line added as embellishment to the basic form of a character.Įxample: Times New Roman, Georgia, Baskerville etc.Typefaces are classified by appearance and fit into one or more of the categories: So how do you select the right font(s) to create the logo? 1. It plays a powerful part in communicating both the visual and ethical meaning of the brand name. One of the key components (and sometimes only) to creating a logo is typography. Creating a brand that clearly communicates benefits and differentiates from the competition can help bring success and recognition. The logo is generally the first touch point your clients’ customers will interact with. ![]() Having trouble selecting the right typeface to represent your clients’ brand? Selecting the right font is crucial for any image or logo design to ensure it communicates the brands proposition, vision and meaning. ![]()
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